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ALL-NEW TRITON WINS 2024-2025 JAPAN CAR OF THE YEAR DESIGN AWARD

All-New Triton has been honored with the prestigious “Design of the Year” award at the Japan Car of the Year 2024-2025 ceremony, recognizing its outstanding exterior and interior design. 

This year marks the 45th edition of the Japan Car of the Year awards, which celebrates the most impressive vehicles launched in the Japanese market between November 1, 2023, and October 31, 2024. The final results were announced on December 5th, with key categories including “Car of the Year 2024-2025,” “Import Car of the Year,” “Design of the Year,” and “Technology of the Year.” The All-New Triton emerged as the winner in the “Design of the Year” category, surpassing numerous other exceptional contenders. 

Triton impressed the judges with its robust appearance and well-balanced proportions. The judging panel also praised Triton for its comprehensive design, which delivers exciting experiences on adventurous journeys. 

Based on the “Beast Mode” design concept, the All-New Triton exudes the ruggedness and strength characteristic of a pickup truck. Its bold Dynamic Shield front face design, representing both powerful performance and a sense of protection, is optimized for Triton by integrating the front grille with fenders and a bumper guard, further emphasizing its impressive and agile appearance. 

The All-New Triton features Mitsubishi Motors’ new “Horizontal Axis” design philosophy, creating a spacious and modern interior reminiscent of high-end SUVs. 

The dashboard and center console extend horizontally, incorporating premium soft-touch materials. The seats are upholstered in soft suede with a sporty two-tone design that hugs the body, providing an exhilarating driving experience and maximum comfort on every journey. The driver’s seat also features 8-way power adjustment and lumbar support, allowing the driver to easily find the ideal seating position. Chrome accents on the door handles add a touch of personality and enhance the interior’s strong, luxurious feel. 

Based on extensive research into customer preferences and habits, the All-New Triton’s interior details are designed with the “Mitsubishi Touch” philosophy, optimizing comfort and convenience. The steering wheel provides a confident grip and is positioned for optimal visibility of the instrument cluster. The door handles are ergonomically designed for easy operation. The seats feature a supportive backrest structure to reduce fatigue on long drives. Notably, the intelligent shoulder design allows front passengers to easily retrieve items or check behind them when needed. 

Developed with the concept of “Power for Adventure,” the All-New Triton represents a complete transformation in design, from its exterior appearance to its interior space, along with significant upgrades to the chassis, suspension, and engine. Triton is not just an ideal pickup truck for everyday tasks; it’s also the perfect companion for exciting adventures with family and friends. 

About Mitsubishi Motors Vietnam – 30 years of “Drive Ahead Together for Everyday Adventure”:  

Mitsubishi Motors Vietnam Co., Ltd. was established in 1994 as the official distributor of Mitsubishi Motors Japan in Vietnam and is one of the first joint venture automotive manufacturing and distribution companies in Vietnam. 

Over 30 years of “Drive Ahead Together for Everyday Adventure” with Vietnamese people, Mitsubishi Motors Vietnam has continuously innovated to bring optimal models for Vietnam’s terrain and weather, ensuring Safety, Peace of Mind, and Comfort. We continuously improve products and services to create the most satisfying customer experience. Mitsubishi Motors Vietnam is committed to being a reliable companion, inspiring the spirit of adventure and conquering every challenge.  

Currently, Mitsubishi Motors Vietnam distributes 7 car models:  

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