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ALL-NEW TRITON WINS GOLDEN THE VMARK VIETNAM DESIGN AWARDS 2024

On October 30th, the All-New Triton was honored with the Gold Award for Best Transportation Design at the Vietnam Design Awards VMARK 2024. This marks the second time that Mitsubishi Motors has won the award, after the Xforce topped the same category in 2023. 

Established in 2018, the VMARK Vietnam Design Awards is organized by the VDAS Design Association based in Ho Chi Minh City. This year, a jury of 42 internationally renowned design practitioners evaluated design projects from Vietnam and around the world, and each entry was evaluated against the five criteria of innovativeness, eco-friendliness, identity, functionality, and community. The most outstanding designs received the Golden Award, and this year, 19 projects were selected as the gold award winners from hundreds of entries. 

The 6th generation versatile pickup truck was launched in Vietnam in September. With a powerful engine, all-new design, intelligent active safety technologies, and a host of modern conveniences, the All-New Triton is perfectly suited for everyday urban use and delivers exhilarating experiences on adventurous journeys, thanks to its versatile and robust performance on both on-road and off-road terrains. 

In attending the VMARK Vietnam Design Award 2024 ceremony, Mr. Watanabe Kazuhiro, Division GM of Sales & Marketing Division of Mitsubishi Motors Vietnam Co., Ltd., commented: “This award is a testament to our 30-year journey – Drive Ahead Together For Everyday Adventure. The All-New Triton embodies this commitment, offering superior quality, significant upgrades, and an exhilarating driving experience that perfectly aligns with the adventurous spirit of Vietnamese customers.” 

Mitsubishi Motors Product Design Director Mr. Norihiko Yoshimine, who designed the Triton, cheerfully commented, “The Triton expresses the majestic aura that is distinctively Mitsubishi, possessing both robustness and agility in addition to the toughness and sheer power expected of a pickup truck. Following in the footsteps of the award for the Xforce last year, I am deeply honored that the Triton has earned such high recognition at the VMARK Vietnam Design Awards this year. This award will provide a boost, but we will also continue doing our utmost to promote the Triton’s appeal to even more customers in Vietnam.” 

About Mitsubishi Motors Vietnam – 30 years of “Drive Ahead Together for Everyday Adventure”:  

Mitsubishi Motors Vietnam Co., Ltd. was established in 1994 as the official distributor of Mitsubishi Motors Japan in Vietnam and is one of the first joint venture automotive manufacturing and distribution companies in Vietnam. 

Over 30 years of “Drive Ahead Together for Everyday Adventure” with Vietnamese people, Mitsubishi Motors Vietnam has continuously innovated to bring optimal models for Vietnam’s terrain and weather, ensuring Safety, Peace of Mind, and Comfort. We continuously improve products and services to create the most satisfying customer experience. Mitsubishi Motors Vietnam is committed to being a reliable companion, inspiring the spirit of adventure and conquering every challenge.  

Currently, Mitsubishi Motors Vietnam distributes 7 car models:  

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