Mitsubishi Outlander Rollout Ceremony

• Mitsubishi Motors unveiled the global tagline “Drive you ambition”, the powerful statement of Mitsubishi Motors Corporation’s (MMC) on-going commitment to the values and aspirations of its drivers.
• The rollout of Outlander assembled in Vietnam also indicates the long-term investment commitment of Mitsubishi Motors’ ambition to contribute to the development of Vietnam Automobiles industry
• Mitsubishi Motors has introduced the new design chapter of “Dynamic Shield” from Outlander and stepping forward to create the future generation Building on our past, we look to the future to develop Mitsubishi-ness.

Nearly 150 years has passed since the foundation of Mitsubishi in 1870. Since then, together with the modernization of Japan, Mitsubishi has always taken the active role in development of manufacturing industry, such as manufacturing of the ship, air plane, rocket etc., and known for its quality and high technological background.

In 1917, Mitsubishi launched its first automobile, Model-A. This model has paved the way for Mitsubishi’s ambition to explore new automobile territories and push engineering boundaries for the coming 100 years. In this occasion, Mitsubishi Motors has introduced ‘Drive your Ambition’, the new tagline that describes an attitude that has been true of Mitsubishi since its launch of Model-A a century ago. Mitsubishi has delivered ambitious cars to ambitious drivers for 100 years, pioneering vehicle genres with seminal products such as Pajero, Lancer Evolution and i-MiEV, while creating cutting-edge technology to deliver breakthroughs all the way to the best-selling Outlander PHEV. Mitsubishi’s drivers have explored new frontiers and conquered breathtaking terrains. From the toughest rallies to building a robust reputation in demanding emerging markets, Mitsubishi Motors delivers vehicles that enable Drivers to move forward with full confidence. It is the first new tagline in over 10 years.

“Drive your Ambition” is a powerful statement of Mitsubishi Motors’ on-going commitment to the values and aspirations of its drivers.

… It clearly differentiates Mitsubishi Motors as a customer-centric force in global mobility

… It will inspire and engage Drivers on a deeper, more emotional level

…It will motivate the Corporation’s inner forces to renew its Adventurous and Progressive mindset for its next centennial

With “Drive your Ambition” Mitsubishi Motors’ Drivers can go anywhere.

The launch of the new Outlander assembly at Binh Duong plant is the proof of Mitsubishi Motors long term commitment to contribute for the development of automotive industry in Vietnam. Vietnamese customers may now join Japanese-quality products with the same Mitsubishi Global standard.

In the future, Mitsubishi Outlander is a promising first-assembled product in Vietnam carrying the “Dynamic Shield” design – Forms follow functions. Not only did it bring a new impression to the appearance of the product and distinctive features of the Mitsubishi models, but the Dynamic Shield design also offered practical benefits to users. Over-all performance and sound-proofing capability of the Dynamic Shield line is outstanding in the segment. Dynamic Shield also helped Outlander achieve the highest safety standards of the world’s prestigious rating agencies such as Euro NCAP (Europe) or Top Safety Pick + of IIHS (U.S).

Fully integrated with advantages of Mitsubishi’s sports cars, Outlander is a Japanese-quality vehicle at Vietnam with attractive price from only 808 million VND. Compared with imported version, domestic assembled Outlander not only has more reasonable price, which will be lower for about VND 200 MIL, but also has more advanced features.

Unit: Million VND

– Japanese quality – global standard: 100% of components are imported directly from Japan and assembly process is strictly supervised by experts from Mitsubishi Motors Japan Corporation, new CUV Outlander model inherited superior features that have been highly appreciated by users, including: excellent sound isolation, maximum safety, smooth operation and spacious interior (in the top of the segment).

– More beneficial values: In order to bring comfort and convenience to customers, the new Outlander continues to be equipped with advanced features such as reverse sensor (on the 2.4 CVT). In particular, the 2.0 STD is equipped with intelligent keys and engine start/stop button with variety of modern features such as Cruise Control, Power Door Mirror (Color-key) with Retractable Function, Side Turn Lamps and Hot Wire, Auto Air Conditioner, Steering hands free switch, DVD – Navigator and rear-view camera, leather steering wheel, 18-inch 225 / 55R18 2-tone alloy wheels and full range of safety equipment.

– Superior sound isolation: Outlander ensures absolute quiet inside the cabin through sound isolation and noise absorption as well as anti-noise door seal systems.

– 7 seats (5 + 2) on all versions: Highly appreciated for its spacious 7-seat interior space and extremely large storage space of up to 1,792L; Outlander capability of passenger transportation even with large amount of luggage can be compared to the MPV line.

– Optimal safety: The RISE chassis is the key that helps Outlander maintain maximum safety. Manufactured by high-strength steel reinforcement, the RISE chassis has limited impacts on the passengers in the event of a collision, as well as providing stability when cornering or moving at high speeds. All three versions of the new Outlander are fully equipped with advanced safety equipment: Active Stability Control ASC, brake assist system ABS – EBD – BA, Brake Override System and Hill Start Assist…

The New Outlander is the proof of Japanese-quality, Mitsubishi global standard products for Vietnamese customers. With the price range from 808 million VND with a number of modern advanced and safety features, Outlander is truly the ideal choice for users not only in the CUV segment but also sedan and MPV ones.