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MITSUBISHI XFORCE AWARDED “B-SUV OF THE YEAR” AT CAR AWARDS 2024 

Mitsubishi Motors Vietnam is delighted to announce that the Xforce has been named “B-SUV of the Year” at the prestigious Car Awards 2024, hosted by VnExpress. 

The Car Awards, organized by VnExpress, is a leading automotive award program in Vietnam. Vehicles are evaluated based on a comprehensive set of criteria, including exterior design, interior comfort, performance, technology, safety features, and overall value. The judging panel comprises automotive experts and journalists, and winners are also determined by votes from consumers. Xpander is used to win “MPV of the year” two years in a row at Car Award 2021 and 2022. 

Since its first deliveries in March 2024, Xforce has quickly become a favorite car among Vietnamese customers nationwide, consistently ranking among the top 10 best-selling cars in recent months. With over 13,000 units sold between March and November 2024, Xforce is one of the preferred vehicles in the highly competitive B-SUV segment. 

We are extremely honored to win the category award for Crossover B. As Xforce is becoming one of the most popular SUV in the Vietnamese market, I think Xforce provides regional solutions for segment buyers with its stylish exterior, powerful yet efficient engine. We have delivered over 13,000 units to our customers since the launch of Xforce this March. We will keep providing these competitive products to the market, and also keep contributing to the sustainable future of the Vietnamese automotive market.” said YANAGAWA Tomoki, General Director.  

All-new Xforce was developed with a focus on the way compact SUVs are used in the ASEAN region in general, and in Vietnam in particular. Xforce was developed based on the results of thorough research on customer habits to answer the needs of customer and has gone through repeated tuning over thousands of kilometers in Vietnam and the ASEAN region across varieties of terrains, traffic, and weather conditions. 

With the positioning “BEYOND EXPECTATIONS”, Xforce is the best-suited buddy for an exciting life with plenty of outstanding characteristics. Understanding the market requirements for compact SUVs, Xforce is the ideal car model that meets three important criteria: exciting design, outstanding comfort, and high applicability.  

The success of Xpander and Xforce are proving Mitsubishi Motors Vietnam products are suitable for the Vietnamese market and are very welcomed by the customers. Mitsubishi Motors Vietnam are dedicated to continuous providing Mitsubishi Motors-ness models for Vietnam’s terrain and weather, ensuring Safety, Peace of Mind, and Comfort. Furthermore, Mitsubishi Motors Vietnam are actively enhancing customer service, expanding Dealer network, and improving serviceability to reach and cater to a wider customer base. 

About Mitsubishi Motors Vietnam – 30 years of “Drive Ahead Together for Everyday Adventure”  

Mitsubishi Motors Vietnam Co., Ltd. was established in 1994 as the official distributor of Mitsubishi Motors Japan in Vietnam and is one of the first joint venture automotive manufacturing and distribution companies in Vietnam.  

Over 30 years of “Drive Ahead Together for Everyday Adventure” with Vietnamese people, Mitsubishi Motors Vietnam has continuously innovated to bring optimal models for Vietnam’s terrain and weather, ensuring Safety, Peace of Mind, and Comfort. We continuously improve products and services to create the most satisfying customer experience. Mitsubishi Motors Vietnam is committed to being a reliable companion, inspiring the spirit of adventure and conquering every challenge.  

Currently, Mitsubishi Motors Vietnam distributes 7 car models:  

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