MITSUBISHI MOTORS VIETNAM: 30 YEARS OF “DRIVE AHEAD TOGETHER FOR EVERYDAY ADVENTURE”

In 2024, Mitsubishi Motors Vietnam (MMV) celebrates the milestone of 30 years of “DRIVE AHEAD TOGETHER FOR EVERYDAY ADVENTURE”, proudly standing as one of the longest automotive manufacturers in Vietnam, trusted and chosen by numerous customers.

30 Years of “DRIVE AHEAD TOGETHER FOR EVERYDAY ADVENTURE” with Vietnamese Customers

A Pioneering Journey

Officially entering Vietnam in 1994, Mitsubishi Motors Vietnam is proud to be one of the longest-standing automotive manufacturers accompanying Vietnamese customers.

Inheriting the adventurous and challenge-conquering spirit from Mitsubishi Motors’ Motorsports, the accumulated experience, and the extensive achievements from the world’s toughest rally races provide Mitsubishi Motors Vietnam the confidence to introduce Safe, Reliable, and Comfortable vehicles to customers. These vehicles embody the “Mitsubishi Motors-ness” with continuous improvements based on a deep understanding of the Vietnamese market.

The “Mitsubishi Motors-ness” is a manifestation of durability and reliability combined with powerful performance, fuel efficiency, modern design, and practical utilities, especially suitable for Vietnam’s diverse terrain.

Steady Steps to Success

Three decades of presence have helped Mitsubishi Motors Vietnam understand every road, alley, habit, and needs of Vietnamese car users. This foundation has enabled Mitsubishi Motors to become one of the most trusted Japanese automotive brands in Vietnam, with models consistently appearing in the best-selling cars like Xpander and XFORCE; fuel-efficient models like Attrage; and reliable, robust vehicles with the famous Super Select 4WD system like Pajero Sport and Triton.

In particular, June 2024 marks Xpander reaching the milestone of 100,000 units sold after more than 5 years in Vietnam. Not only is it among the best-selling cars, leading the MPV segment, but Xpander has also won numerous prestigious press awards both domestically and internationally. The All-New XFORCE, starting delivering from March 2024, has also been in the top 10 best-selling cars for three consecutive months (March, April, and May).

Focusing not only on products, MMV emphasizes service quality to create a seamless experience for customers throughout the entire car buying and usage process, meeting diverse customer needs:

• The Mitsubishi Connect+ app offers various utilities such as vehicle information lookup, dealer search, service appointment booking, and feedback submission.
• The MMV Auto Finance program provides exclusive credit packages to facilitate car ownership.
• The MMV UCAR program ensures customers can buy and sell certified used Mitsubishi cars with confidence.
• In 2023, Mitsubishi Motors Vietnam upgraded the spare parts warehouse in the North to shorten delivery times.

In addition to high-quality products and professional customer service, MMV is a reliable partner with strong cooperative relationships with authorized dealers nationwide, a widespread distribution network, and positive contributions to the community. As of June 2024, Mitsubishi Motors Vietnam’s network of 60 authorized dealers covers the entire country.

Driving Towards the Future

Thirty years of history form a solid foundation for Mitsubishi Motors Vietnam to continue advancing towards new goals, affirming the brand’s position and commitment to constantly bringing new products that meet Vietnamese needs and the highest quality services, accompanying Vietnamese customers on every adventures.

Series of Activities Celebrating 30 Years of Mitsubishi Motors Vietnam

Celebrating 30 years of accompanying Vietnamese customers, Mitsubishi Motors Vietnam is launching a diverse series of activities throughout the second half of 2024.

The Ultimate version of the Mitsubishi XFORCE will officially launch in the Vietnamese market in June. This is the highest-end variant of the XFORCE, equipped with superior features such as the Dynamic Sound Yamaha Premium audio system, ADAS safety driving support system, and hands-free tailgate feature.

Additionally, another new product from Mitsubishi Motors will be introduced in Vietnam in Q3 2024.

Aiming at community connectivity activities, the “Mitsubishi Motors Vietnam City Trail Series 2024” will be held in Cu Chi and Hanoi, in collaboration with Vietnam MTB Series. The opening event, Mitsubishi Motors Vietnam Cu Chi City Trail 2024, will take place on July 27 and 28 at the Cu Chi Cultural Center, expected to attract about 3,000 Vietnamese and international athletes with four race distances: 7km, 10km, 21km, and 42km.

City Trail is a new form of running that combines road running and trail running, maximizing the experience and requiring the resilience and flexibility of athletes when facing different terrains. The City Trail running activity embodies the spirit of “Drive Ahead Together for Everyday Adventure” of Mitsubishi Motors, represented by resilient, reliable, and flexible athletes who are always drive ahead to conquer new roads or challenges. This is the message that Mitsubishi Motors Vietnam wants to convey on the occasion of the 30th anniversary journey with the theme “Drive Ahead Together for Everyday Adventure.”

In addition to focused events, Mitsubishi Motors Vietnam is also launching a series of online virtual running programs in collaboration with all authorized dealers nationwide. The sports-loving community can register to participate directly on the website or at the authorized dealer network to have the opportunity to receive valuable gifts.

For more information about the 30-year journey in Vietnam and the activities commemorating this special milestone of Mitsubishi Motors Vietnam, please visit: https://30nam.mitsubishi-motors.com.vn

About Mitsubishi Motors Vietnam:

Mitsubishi Motors Vietnam Co., Ltd. was established in 1994 as the official distributor of Mitsubishi Motors Japan in Vietnam and is one of the first joint venture automotive manufacturing and distribution companies in Vietnam.

Over 30 years of “Drive Ahead Together for Everyday Adventure” with Vietnamese people, Mitsubishi Motors Vietnam has continuously innovated to bring optimal models for Vietnam’s terrain and weather, ensuring Safety, Peace of Mind, and Comfort. We continuously improve products and services to create the most satisfying customer experience. Mitsubishi Motors Vietnam is committed to being a reliable companion, inspiring the spirit of adventure and conquering every challenge.

Currently, Mitsubishi Motors Vietnam distributes 7 car models:

• 5-seater cars: Attrage, Xforce
• 7-seater cars: Xpander, Xpander Cross, Outlander, Pajero Sport
• Pickup trucks: Triton